Invest in memes with catalysts ahead of them, not behind them. This is about R/R. Fartcoin, for example: A $100b fund manager who wrote about it in his annual report isn’t going to do it again. The 1M follower podcast isn’t going to talk about it on his podcast again. It’ll still perform along the lines of perpetual memes like doge and shib, but its r/r isn’t as good as it used to be. Startup, for example: A startup with no product, no team, no revenue flipping startups with all of those will always be newsworthy. Every single startup it flips will be a target achieved. It breaking unicorn status will clearly be referenced by billionaires and funds as peak exuberance. I’m saying this as the arbiter of both.