A company can have an amazing product but a terrible token. Could be $XPL, not sure it's 2 days old, but let's look at past examples:
$ENA for example hit ATH market cap recently while the token is dusted and bag holders formed from higher. These tokens continue inflating making it harder and harder to get back to each buyer's break even price. As price slips further and tokens inflate more immense pain is formed in this buyer.
With every drop this buyer is filled with regret and tears. Their only hope is to exit with no loss. They have no dreams of profit anymore, they just want the pain to stop, they no longer believe like they once had.
It's important to realize where people are bag holding from on a chart if you're looking to buy a dip.
The bigger the retrace, the more momentum is needed to chew through the inevitable sell walls being built by tortured souls along the path of downward destruction.
Add swing traders to the mix that have a better entry than you?
They will enter and exit before it even comes back to your entry, extracting more USD along the way.
Add inflation to the mix?
Well now you're just talking about Berachain and we all know how that went.
What if the dip just keeps on dipping?
Not all coins are created equal and you can have a great product but a terrible token.
Things to consider
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