One thing I learn from CT/AI Twitter is that if you truly create something good, you have to keep shouting about it. Being timely is more important than content novelty. Of course, having some funny campaign that goes viral helps, but it doesn't always give you the customer profile you want. What you want is some degree of virality AND getting the customers you want. This is needed so you can reduce incentives and have better retention. From Llama Index, Ollama, DSPY, Jina, polymarket with their crazy promotions on various markets, etc. There was a time when Jerry Liu (LlamaIndex) was a nonstop machine during the RAG meta. Almost every tweet was a banger. Jina focused on search and embeddings. Ollama, even today, still finds reasons to benefit from the momentum of private LLMs + new model releases, etc. Polymarket, with each outrageous market, that odd HR stunt, buy for $1 and with 90 cents, etc. DSPY whenever there is something about prompt management or tuning Base,...
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